This list is based on our experience and best practice of relevant data fields. It is neither the complete set of data that can be used, nor a list of must haves. The concrete data that is relevant for your environment and project goals can jointly be determined during project start.
Customer data master
Customer product data for credit cards
Credit card transaction data
(processor authorization feed)
Giro account transaction data (optional)
Customer product data for further products
Information about other products, besides the credit card, the customer owns. At least the type (name) of product and the date of contract. Further features may be needed depending on the specific use cases.
Connection to Newsletter Provider
Outgoing channel (data send to the newsletter provider)
Incoming channel (data send to Adtelligence by the newsletter provider).
Further information
If you have any further questions or would like to have another introduction to Customer Intelligence, please feel free to contact your Adtelligence contact person or your Adtelligence product team directly at any time.
Simon Julian Greiner
simonjuliangreiner@acceleraid.ai