Addition to the privacy policy for customer websites
Adtelligence Platform
We use the Adtelligence Platform software from ADTELLIGENCE GmbH, www.acceleraid.ai, on our site. This involves target group-specific targeting to optimize our online business. For this purpose, data of the website visitors is collected and assigned to specific target groups by means of cookies and tracking pixels. The target group-specific characteristics are tracked by the Adtelligence software and transmitted to the system in anonymized form and stored on servers in Germany. On this basis, pages or content displayed to you are selected to present them with optimized and relevant website content. We will not transfer this information to third parties. The data processing is carried out based on the legal provisions of Art. 6 (1) 1. lit f (legitimate interest) of the EU General Data Protection Regulation (GDPR). Our concern in terms of the GDPR (legitimate interest) is the optimization of our online offer and our web presence. If you do not wish cookies to be stored on your computer, you can prevent their installation by selecting the appropriate settings on your browser software or delete cookies that have already been stored. In this case, however, it is possible that you will not be able to use all the functions of the website.
If you wish to object to this procedure, you can do so under the following opt-out link: https://adtelligence.com/en/opt-out/
Matomo
Adtelligence uses the open source analysis software Matomo (formerly Piwik) for tracking visitor actions. Matomo is particularly suitable in terms of data protection, as Matomo is installed locally on an individual basis and the tracked data is neither passed on nor merged centrally. Separate data storage is guaranteed. Likewise, there are various privacy-compliant default settings in the software, so that, for example, the IP address of a visitor is always anonymized. Matomo uses so-called cookies. These are text files that are stored on your computer and enable an analysis of your use of the website. For this purpose, the information generated by the cookie about the use of this website is stored on a server hosted by Adtelligence in Germany. The IP address is anonymized before storage. The data processing is carried out based on the legal provisions of Art. 6 (1) 1. lit f (legitimate interest) of the EU General Data Protection Regulation (GDPR). Our concern in terms of the GDPR (legitimate interest) is the optimization of our online offer and our web presence.
The information generated by the cookie about the use of this website will not be disclosed to third parties. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website.