Extension: JavaScript Integration – Use of CRM Data

1.1 Example Use case “Login Page Gender”

Context

An e-commerce fashion website aims to enhance user engagement and increase sales by personalizing the Homepage experience based on the user’s gender.

Objective

Enhance user engagement and sales by displaying gender-specific content and recommendations.

Workflow

• User Logs In:
• • System retrieves the user’s gender from their profile.

• • • E.g. via url-parameter “gender=d”
    • After login the website calls a provided function from Acceleraid (talk to your contact for choosing best method)
• Personalized Content:
  • Male users see different variations of men’s fashion collections and trending male apparel.
  • Female users see different variations of women’s fashion collections and trending female apparel.
  • Non-binary users see different variations of mixed or gender-neutral fashion items.

User Interaction

• User engages with personalized content, increasing engagement and purchase likelihood.

Feedback Loop

• System tracks interactions to refine future personalization variations.

Benefits

• Enhanced Engagement: Keeps users interested.
• Increased Sales: Drives more purchases with relevantrecommendations.
• Customer Satisfaction: Positive user experience with tailored content.
• Brand Loyalty: Higher retention and loyalty due to personalized experience.

Example Scenario

User Profile: John Doe, Male, Interested in casual wear and sports apparel.

After Logging In

• Homepage: Banner for men’s casual wear and new sports apparel.

John finds relevant and appealing content, increasing his engagement and likelihood of making a purchase.

1.2 Setting up the Use case “Login Page Gender”

Create Data Source

• Navigationpoint: Data
• Click on Add
• Name the Data Source
• Add Query Parameter – “gender”
• Save it